Shark Tank season 15 episode 13 Recap and FAQ

Episode Summary

"Shark Tank" features Genius Litter, a cat litter that changes color to monitor cat health, securing a deal with three Sharks. Long Table Pancakes, post-show, sees a surge in sales and growth. Modern Picnic pitches stylish lunch boxes but faces high marketing costs and valuation concerns, leaving without a deal. AU Baby introduces sustainable baby blankets, landing a deal with Kevin O'Leary. TORCH Warriorwear, offering bodysuits for military women, secures a deal with Lori Greiner. The episode showcases innovation, negotiation, and the challenges of entrepreneurship.

Full Episode S15E13 Recap

### Introduction - **Shark Tank Episode**: Entrepreneurs pitch innovative products for investment. ### Genius Litter Pitch - **Entrepreneurs**: Ramon van Meer and Kevin O'Purry - **Product**: Genius Litter, a health-indicating cat litter that changes color to monitor cat health. - **Ask**: $250,000 for 4% equity. - **Details**: - Changes color based on cat's urine pH, indicating potential health issues. - Lightweight, odor-controlling, and donates meals to pet shelters. - Cost: $4.71 per bag, sold for $24.99. - Year-to-date sales: $3.1 million, profitable. - Mainly sold on Amazon, Chewy, Walmart, and some retail. - **Outcome**: - Offers and negotiations from multiple Sharks. - Final deal: $250,000 for 8% equity plus 2% advisory shares with Mark Cuban, Lori Greiner, and Robert Herjavec. ### Long Table Pancakes Update - **Entrepreneur**: Samuel Taylor - **Product**: Heirloom grain Long Table pancakes. - **Update**: - Post-Shark Tank: Significant growth in sales. - Expanded team and social media presence. - Sales skyrocketed after Shark Tank appearance. ### Modern Picnic Pitch - **Entrepreneur**: Ali Kaminetsky - **Product**: Fashionable, insulated, vegan leather lunch boxes. - **Ask**: $400,000 for 6.5% equity. - **Details**: - Chic and functional designs with wipeable interiors. - Sold in Saks, The Container Store, and Bloomingdale's. - Cumulative sales: Just under $6 million. - Projected sales: Over $2 million, with potential loss due to high marketing costs. - **Outcome**: No deal, Sharks concerned about high marketing costs and valuation. ### AU Baby Pitch - **Entrepreneur**: Alexandra - **Product**: Clean, sustainable baby blankets with performance fiber. - **Ask**: $80,000 for 25% equity. - **Details**: - Stain- and smell-proof, temperature-regulating Merino wool blankets. - Cost: $74 per unit, sold for $160. - Lifetime sales: $62,000. - Focused on storytelling and community building, no traditional digital marketing. - **Outcome**: Deal with Kevin O'Leary, $80,000 for 35% equity. ### TORCH Warriorwear Pitch - **Entrepreneur**: Haley McClain Hill - **Product**: TORCH Warriorwear, base-layer bodysuits for military women. - **Ask**: $150,000 for 10% equity. - **Details**: - Designed for comfort and fashion in military uniforms. - Breathable, stretchable fabric with snap closure. - Cost: $13 to make, sold for $60 (short sleeve) and $75 (long sleeve). - Total sales: $86,000, on track for $500,000. - **Outcome**: Deal with Lori Greiner, $150,000 for 22.5% equity.

Frequently Asked Questions

What is Genius Litter and how does it work?

Genius Litter is a health-indicating cat litter that changes color based on the pH of a cat's urine, indicating potential health issues.

How much does Genius Litter cost to make and sell?

It costs $4.71 to make a bag of Genius Litter, which is sold for $24.99.

What were the year-to-date sales for Genius Litter?

Year-to-date sales were $3.1 million.

What is Modern Picnic and what products do they offer?

Modern Picnic offers fashionable, insulated, vegan leather lunch boxes with various designs.

How much has Modern Picnic made in sales?

Modern Picnic has made just under $6 million in cumulative sales.

What are AU Baby blankets made of?

AU Baby blankets are made of extra-fine Merino wool, which is naturally stain- and smell-proof.

What is the cost and selling price of AU Baby blankets?

They cost $74 to make and are sold for $160.

What is TORCH Warriorwear's primary product?

TORCH Warriorwear specializes in base-layer bodysuits for military women, designed for comfort in uniforms.

How much do TORCH Warriorwear bodysuits cost to make and sell?

They cost $13 to make, with a retail price of $60 for short sleeve and $75 for long sleeve.

What were TORCH Warriorwear's total sales?

Total sales were $86,000, with an expected trajectory to reach $500,000.

Shark Tank season 15 episode 13

Genius Litter, Modern Picnic, AU Baby, TORCH